Léoniea Rebrands from Artemis Vine to Celebrate Goddess Energy
As the CEO of Léoniea, I am thrilled to share the story of our rebranding journey from Artemis Vines. I had a strong desire to ensure healthy and strong representation, and I couldn't shake the feeling that something needed to change. I had vivid dreams about this change, and I knew that I had to take action. I decided to lean into my intuition and go for it, despite the challenges that would inevitably come our way.
Our transition to Léoniea has been a beautiful journey of empowerment and luxury. We wanted to create a brand that not only represented the power within all of us, but also embodied grace, diplomacy, protection, and strength, but one that was not beholden to any one religion or culture. Our Goddess is a symbol of the unsung warriors throughout history who have overcome adversity and stood up for what is right. She represents the qualities we all possess, and we wanted to celebrate and elevate them through our wines.
We are committed to sustainability and social responsibility, and will continue to donate upwards of 30% of our profits to women's empowerment programs. Our Beauty, Brains, and Business Entrepreneur Grant and Scholarship Fund is just one way we help grow our communities.
Our rebranding journey was not easy, but it was worth it. There were weeks of long design-work nights, but I couldn’t be more proud of the team. We are proud of the luxurious wines we create, and we are honored to be a part of your celebrations and special moments. We hope that by embracing the divine with Léoniea, you too will feel empowered and inspired to make a positive impact on the world.