For a small-batch producer paying fair wages, using quality fruit, and refusing to cut corners, the fully loaded cost per 750ml bottle commonly lands between $22 and $40 before sales costs. Once you include club discounts, rep commissions, taxes, packaging, and overhead, an ethical retail price typically starts around $45–$55 for stainless/early-release wines, $55–$80 for barrel-aged whites and lighter reds, and $75–$120+ for barrel-aged reds and sparkling.
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